Refining user experiences to amplify founders’ collective wisdom
May - Jun 2024, Product Designer, Internship
Impact
Designed and implemented website redesign, streamlining navigation and reducing friction points, leading to 43% increase in new member rates.
My Roles
UX/UI Design
UX Research
Web Design
Tools
Figma
Adobe Creative Suite
Team
Krystal Li
Steph C.
Project Overview
Second Time Founders (2TF) is a company based in San Francisco, CA that offers seasoned founders an ecosystem of resources, mentorship, and connections to foster sustainable success and accelerated growth.
As a product designer at 2TF, I worked closely with the design director to evaluate the needs of the company and identify key areas where we could improve the website's effectiveness in converting visitors into members.
Thus, I mapped a user journey of the original website to better understand user interactions, then using these insights, implemented a re-design to highlight the full range of resources and mentorship available to members, increasing engagement and value perception among experienced founders.
Challenge
To lead the website redesign, ensuring that users clearly understand the value and breadth of the resources available to them, driving stronger conversions and retention.
Overview of Solution
Landing Page
Impact Study Highlight
Application Form
& Member Benefits
Offerings Overview
For more details about this project, please reach out through the contact form. Thank you!